Ep. 17: The One Surprising Skill That Every PR Pro Needs (But No Ever Talks About)

podcast Jul 20, 2020

In today's podcast episode, we’re talking about the one skill set that every PR professional needs, yet no one in the industry ever talks about it.

If you ask PR professionals what is the number one skill needed for a successful career, you’ll likely get a lot of different answers. Like...

  • Communication skills
  • Writing
  • Relationship building
  • Pitching the media 
  • Persuasion 

While yes, all of those are important, there is one underrated skill that contributes the most to our success and no one is talking about it. 

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