Transform task takers into business partners for your firm and the clients you serve.
The MBAgency Program shares the most important best practices for working inside of a PR agency in a way that empowers account teams to treat the agency like their own business.
You’ll gain access to a custom training portal with three modules centered around the pillars of our MBAgency Method. Each module contains multiple training sessions to help your team improve client service, manage accounts seamlessly and always ensure campaigns are progressing.
Module 1: Expertly Managing the Client
Setting (and maintaining!) expectations to keep clients happy and work in scope, while also identifying opportunities to organically grow accounts
Running client meetings strategically & efficiently (a.k.a getting what you need to succeed and showcasing your ROI every step of the way)
Creating budget management mastery
Instilling confidence in your agency’s abilities
Establishing business acumen in any client vertical to become a trusted partner
Module 2: Expertly Managing The Work
- Managing the day-to-day work of each and every client campaign (we'll share our proprietary workFLOW methodology that teaches agency teams how to best manage their resources and results)
- Reporting results confidently
- Identifying the metrics that really matter
- Managing your time when you have no time
- Developing standout strategies
Module 3: Expertly Managing The Team
Becoming a crystal clear communicator with your team
Managing up and down to keep projects moving forward seamlessly
Delegating like a pro so work gets done on time and up to the agency’s standards
Keeping team morale and motivation high
Translating client goals and objectives back to the team