Meet our Founder

Shauna Nuckles began Advocation with a simple mission -- to make quality training & professional development accessible to each and every PR pro as a way to increase employee engagement and give agency owners the bandwidth they need to focus on growing their business. 

Shauna built her career leading PR campaigns for multi-million and billion dollar brands. She’s served as #2 inside multiple award-winning firms, and today, runs her own boutique PR agency, too. 

Throughout her experience, she saw a common pain point for every boutique and midsize agency owner she met.

Owners couldn’t quite extract themselves from the day-to-day execution to focus on signing new clients and strategically growing their business as much as they’d like.

She realized the missing link was team training that empowered employees to treat the agency like their own business. Instead of training on one-off skills or hot new trends, they needed holistic support customized to the PR agency business model that honed strategic thinking, client counsel, planning skills, and more.

Shauna saw first hand that professional development resources and team training could be the difference between a thriving agency and a struggling one, a short-term or long-term client, successful or disastrous projects, and how well agency owners can sleep at night.

It's critical that PR agencies
get team training right.

And we’re determined to make high-quality training accessible to each and every PR team, so everyone--from intern to owner--can thrive.

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