Hi, we're Advocation
We provide onboarding and ongoing training for boutique & midsize PR agencies
We’re on a mission to make quality training and professional development accessible to every PR pro, helping agency owners…
Increase Team Morale
Providing the resources that not only improve employee skills, but allow them to progress through their careers
Improve Client Experience
Empowering account teams to start treating the agency like their own, constantly upleveling client service
Grow Their Biz
Giving owners more bandwidth and precious time to focus on new business development
Every training we conduct uses our E.S.P. Framework as a guide.
It combines the exact soft skills, hard skills and leadership skills required to succeed in the demanding world of PR.
THE E.S.P. TRAINING FRAMEWORK
Three core pillars that transform agency teams into...
EMPOWERED
Like...critical thinking, communication, client counsel and fostering the right mindset to succeed
SKILLED
Like...strategic planning, the right processes for efficiency, onboarding clients and reporting results
PEOPLE
Like...running accounts, keeping them in scope, managing other team members and self leadership
"I was recently struggling with placements for trade publications. After talking through a new approach with Shauna at Advocation, I walked away from our conversation with the tools and insight on how to move forward. I've secured 5 placements in the past two weeks!"
Morgan Mikulaschek
PR Professional
There are three ways to get our E.S.P. Training
The E.S.P. Framework is designed to increase morale, while improving a team’s quality of work so agency owners have the bandwidth to focus on securing clients and increasing revenue.
1:1 Employee Training
One size doesn’t always fit all, and that’s especially true with training and professional development. We work 1:1 with employees virtually to improve in areas specific to their current role.
Agency Group Training
We conduct virtual group trainings on topics that help the entire agency thrive. Common focuses include client service and counsel, honing strategic thinking and winning media pitches.
Agency System Creation
We work closely with owners to create customized systems that help their agencies run more effectively--from onboarding clients, reporting results, account management and more.
"Shauna has been invaluable in helping me get untangled from the day-to-day execution in my agency, so I can be free to focus on increasing revenue and growing the business in new and exciting ways. She is masterful at creating and implementing systems & processes that not only help PR agencies run smoothly, but that keep clients happy without overworking your team."
