Hi, we're Advocation.

We're shaking up agency systems to shatter glass ceilings. If you're looking for strategic operations support to carry your PR, marketing or social media firm through its next stage of growth, we're the partner you've been looking for.

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Be the Agency of the Future TODAY

Our founder discusses the 10 trends that will shape agencies in the years to come.

Let’s de-stress your agency, together

We work with boutique and mid-sized agencies to solve their biggest operational challenges. Every strategy, tactic and service we provide is centered around the ultimate goal of decreasing friction to increase both profit and joy for the agency owners, executives and employees we support.

Here's how we can help:

01

Strategic Agency Operations Consulting

Every 1:1 partnership begins with a thorough audit of your business. We use the four pillars of our proprietary Agency Business Management™ system to create a six-to-twelve-month roadmap, highlighting what to focus on now and next to increase company profitability and bandwidth.

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02

Professional Development & Training

We offer virtual and in-person training, focused on the practical tools and strategies needed to succeed inside of an agency. Our workshops and professional development programs are centered on the triple-win for agency owners, employees and clients.

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03

Project & Resource Management Tools and Tech

As we move to a largely remote & hybrid workforce, effective project management and resource management have become must-haves for boutique and mid-sized agencies to successfully manage campaigns, budgets and bandwidth. We can launch and optimize the right tools and tech for your team.

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"Advocation is masterful at creating and implementing systems & processes that not only help PR agencies run smoothly, but that keep clients happy without overworking your team."

Jen Berson, Founder Jeneration PR

Hi there, I'm Shauna Nuckles —

I’ve spent my career helping agencies operate more efficiently

The catalyst moment for Advocation began years ago when I found myself facing a serious case of burnout and a health crisis. My doctor gave me an ultimatum–get a handle on your stress or you could be bedridden in six months.

I’d spent years rising through the agency ranks and the idea of giving up my career was unfathomable. Instead, I found a new way to work–one that was simpler but didn’t sacrifice results.

I began reinventing best practices across the entire agency business model–from onboarding clients, managing projects, hiring team members and more. Now, those best practices make up our proprietary Agency Business Management™ system, which serves as the foundation for each client we work with.