Ep. 17: The One Surprising Skill That Every PR Pro Needs (But No Ever Talks About)

podcast Jul 20, 2020

In today's podcast episode, we’re talking about the one skill set that every PR professional needs, yet no one in the industry ever talks about it.

If you ask PR professionals what is the number one skill needed for a successful career, you’ll likely get a lot of different answers. Like...

  • Communication skills
  • Writing
  • Relationship building
  • Pitching the media 
  • Persuasion 

While yes, all of those are important, there is one underrated skill that contributes the most to our success and no one is talking about it. 

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Ep. 16: The Skills That PR Pros Need During Times of Chaos

podcast Jul 06, 2020

Sometimes it can feel like chaos is the norm in the PR industry. That seems especially true right now with everything that's going on in the world. 

In today's podcast, we're highlighting the skills that PR professionals really need to thrive during times of chaos. 

Throughout the episode, we discuss: 

  • What a "yes and..." mindset is and how to apply it to our professions to help our own careers, the companies we work for and the clients we serve thrive
  • The story behind how I created our E.S.P. framework, which serves as the foundation for every training inside our training system for PR professionals
  • The skills that most PR pros don't focus on developing, but actually make the biggest difference in our careers 

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Ep. 15: The Trends Keeping PR Agencies Relevant Over the Next Decade

podcast May 25, 2020
We're all wondering what our next version of "normal" will look like, and agency leaders are strategizing how to best prepare their firms for the future.


We've been pouring over research, consumer response to the pandemic and how the PR industry has adapted. With this data, we’ve compiled a white paper detailing the trends that will keep PR agencies relevant over the next decade as we reshape our industry.

Listen in on today's episode where we go in depth on 3 of the top trends highlighted in our white paper. 

You can get the full white paper here

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Ep. 14: How to Eliminate Impostor Syndrome in your PR Career

podcast Mar 16, 2020

Impostor syndrome is one of those things we all experience, but when you’re feeling it, it seems like you’re the only one. 

I love pulling the curtain back and talking about these tough topics so we can all make strides in our careers. 

In this episode, I share my #1 tip for stopping impostor syndrome right in its tracks.

Listen to this episode on your favorite podcast player – iTunesSpotifyGoogleStitcher

 

 
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