Empower employees to proactively lead and retain accounts

Transform task takers into business partners for your PR firm and the clients you serve 


Here's what participants of

The MBAgency Program say:

Our Founder, Your Trainer

Hi there, I'm Shauna Nuckles, founder of Advocation. I've built my career leading PR campaigns for multi-million and billion dollar brands. I've served as #2 inside multiple award-winning firms, and today, I run my own boutique agency, too. 

Throughout my experience, I've seen one common pain point for every boutique and midsize agency owner I've met.

They can't quite extract themselves from the day-to-day execution to focus on strategically growing their business as much as they’d like.

I realized the missing link was team training that empowered employees to treat the agency like their own business. Instead of training on one-off skills or hot new trends, they needed holistic support customized to the PR agency business model that honed strategic thinking, client counsel, planning skills, and more.

I saw first hand that professional development resources and team training could be the difference between a thriving agency and a struggling one, a short-term or long-term client, successful or disastrous projects, and how well agency owners can sleep at night.

I developed this program to address that, creating a win-win-win for agencies, their team members and the clients they serve.


Copyright © 2021 Advocation

The MBAgency Program and The MBAgency Method are copyrights of Advocation. All rights reserved.

DISCLAIMER: The results stated above are the results of our clients. We are not implying you’ll duplicate them. Your results will vary and depend on many factors, including but not limited to your background, experience, and work ethic. By submitting your personal information on any of the Advocation webpages, you are authorizing our company to send you informational and promotional messages.

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