Definitely not. Whether you’re a brand new or highly experienced PR professional, The MBAgency Program teaches best practices that every single person who works inside of a PR agency needs to know to proactively lead and retain client accounts.

Yes, absolutely. PR professionals of all levels have gone through this program, which is 100% customized to help you succeed inside of a PR agency. While it provides an excellent foundation for new professionals, it offers experienced individuals an opportunity to refine their skills, gain concepts that allow them to easily teach and mentor others, amplify their results and get on the fast track for leadership positions. Additionally, experienced agency employees know that typically, you jump right into the fire with every position and it can be difficult to prioritize training. This program is incredibly helpful for filling any information gaps.

If you want to empower team members to proactively lead and retain client accounts to provide your agency’s senior leaders and owner(s) with more bandwidth to focus on the future of the firm, this program is perfect for you.

Nope. Agencies of all sizes benefit from this program as it shares the best practices needed to lead and retain client accounts. If you’d like to learn about our bundled rates for registering multiple team members, connect with us here. Additionally, sole proprietors and those who are starting out on their own have found this program to be incredibly beneficial to ensure they’re providing clients with the best possible service and setting up their agency for long-term success.

The MBAgency Program is set up so participants can begin implementing new strategies, tactics and best practices immediately. Each lesson has actionable advice and several have plug and play templates to make implementation easy and seamless. In addition to these quick wins, the lessons are based on best practices that will serve as a strong foundation for your career in the years to come.

One of the most common hurdles that PR agencies face when trying to grow their business is transferring true ownership of leading and retaining client accounts from owners and senior leaders to day-to-day account teams. Additionally, one of the top reasons clients leave agencies is when account teams act as “order takers” instead of business partners who proactively share strategies, solutions and ideas. This program addresses these issues by offering resources, best practices and specific tactics so your team members can show up as business partners (not order takers!) for your clients and your firm.

We believe that individual guidance amplifies everyone’s success. That is why we provide a personalized 1:1 session for each participant as well as three group training clinics. This ensures that you never feel like you’re in this alone and allows you to ask clarifying questions, get advice for your unique circumstances and gain support to work through on-the-job challenges.

Absolutely! The MBAgency Program is for PR professionals who know that investing in training and mentorship is always a good idea. The PR industry is constantly evolving, presenting new opportunities to learn. The MBAgency Program is especially beneficial for providing the best practices that are often missing from other professional development programs in this industry. This also means that any other skills you gain in the future will be built upon a much stronger foundation!

You have lifetime access to our training portal, which houses The MBAgency Program’s curriculum.

Since you have lifetime access to the program’s curriculum, you can take as much time as you need to go through the training lessons. Additionally, you can also pick and choose the lessons that will benefit you most right now and go back to watch the rest at another time.

Each participant will receive access to three group training clinics. You’ll get details for joining so you can put the dates and time into your calendar. The clinics run for 60 minutes and are hosted on Zoom. You will receive a form for submitting questions prior to each clinic. We first answer questions submitted by those who are on the call live, saving questions from those who will watch the recording until the end. We prioritize questions related to the program’s curriculum, but we tell our program participants that nothing is off limits during our time together! Time permitting, we will answer questions related to any hurdle you’re facing in your career.

No sweat! This is very common due to the nature of our industry. You will always have access to the recordings for our training clinics, and you can also submit questions to be answered even if you know you won’t be able to attend live.

Your investment into The MBAgency Program is backed by a 15-day “no matter what” guarantee. If the program isn’t what you were expecting, just email our team at hello (at) advocationsystem.com and we’ll support you. No questions asked. No need to “prove” you did the work. No need to worry.