PM for PR Training System
A complete system for PR agencies to run revenue-driving and reputation-building projects without losing their sanity or their shirts
I'm ready to sign upPR Agencies Take On Projects for One of These Reasons...
Cashflow
Meaning they need to be precitably profitable
Reputation
Meaning they need to create stellar results for our clients and agency
Opportunity
Meaning they turn one-time clients into long-term clients
Ideally, Projects Do All Three of These Things for Agencies
And with our PM for PR system, they do.
In actuality, nearly everything we do inside a
PR agency is a project
From pitch campaigns to the end of month recaps we provide for clients--they’re all projects.
However, Project Management is the Ugly Stepchild of Skill Sets for PR Professionals
It’s one of the most beneficial skills any PR professional can have and often the missing link in a campaign that didn’t meet the mark or a client who doesn’t renew their contract. Yet, it’s rarely talked about in the industry or taught inside agencies.
Our success and results come from the right preparation
The big, creative idea starts to feel a little lackluster when it doesn’t deliver in execution.
Even worse is if you share that big idea with a client and don’t deliver. Not only does your team have to deal with the fallout of unmet expectations, but also the lost revenue from future projects and referrals that would have come if you knocked it out of the park instead.
If this is starting to sound familiar, your team needs a system for running projects
Inside PM for PR, the strategies, systems and principles are designed specifically for the public relations industry.
Even further, they're designed for the unique challenges that boutique and mid-sized agencies face.
Hi there, I'm Shauna Nuckles. Founder and CEO of Advocation. I created PM for PR from my own experience serving as #2 inside an award-winning lifestyle firm for close to a decade, acting as a fractional COO inside multiple other PR agencies and running my own boutique firm.
Additionally, having managed a remote team myself for many years, the systems, processes, templates and trainings are created for both remote and in-person teams.
"Shauna has been invaluable in helping me get untangled from the day-to-day execution in my agency, so I can be free to focus on increasing revenue and growing the business in new and exciting ways.
She is masterful at creating and implementing systems & processes that not only help PR agencies run smoothly, but that keep clients happy without overworking your team."
Jen Berson
Founder at Jeneration PR
Here's What's Inside the PM for PR System
Inside our framework, we provide a methodology for managing the two core components of any project: Results and Resources.
You'll receive in-depth video training modules on...
The Results
Tasks
A proven methodology to ensure the day-to-day activities are getting done without needing to constantly step in
Expectations
How to stop overpromising and start managing client expectations to keep them happy and coming back for more
Deliverables
How to deliver high-quality, standout results with every project to build your agency’s reputation
The Resources
Timelines
How to manage timelines to meet deadlines without the need for fire drills and all nighters
Budgets
A process to keep each and every project in scope, no matter the size of the budget
Teams
How to ensure your team can seamlessly run a project---even if you’re not the one leading it
In addition to the above training modules, receive these time-saving plug-and-play templates and processes created from years of running successful PR agency projects:
Onboarding Processes for New Clients, Projects and Team Members
Project Briefs
Budget Tracking Grids
Status Meeting Agendas
Client Status Update Grids
Here are Just a Few of the Tangible Results from Agencies Just Like Yours...
Industry-Defying Profit
Using our PM for PR system, projects regularly drive a profit margin 4X higher than the industry standard.
New Service Offerings
The PM for PR system has helped agencies parlay projects into new multiple six-figure service offerings and revenue streams.
Less Worry about Work
Agency owners and senior leaders spend less time worrying about work getting done and more time building the business.
Recognition for Expertise
With a system for reputation-building results, agencies have gone on to become sought after, well-paid experts in their chosen industries.
Client Retention
Results are everything in client relationships, and these principles help boutique agencies retain clients for years.
New Client Verticals
The PM for PR system can work across any client industry, helping agencies expand their clientbase into new niches.
"Sometimes the hardest part of PR is really understanding what your clients need versus what they want. Shauna has guided me through that struggle as well as provided me with trusted and actionable strategies for nearly ever PR predicament that I’ve found myself in."
Morgan Beth
PR PROFESSIONAL
So what does the PM for PR system cost?
The typical price for a program like this is $1,500--$2,500+ in the PR industry.
With the business-building, time-saving and revenue-driving systems, processes and training in this program, we plan to price PM for PR accordingly in the future. However, with our first promotion, we’re offering a beta cohort 75% off.
Instead of $1497, the first 10 who sign up will only pay $379.
$1497 $379
Given the average hourly rate for an agency is $150-200, you’d only have to save 2-3 billable hours to recoup the entire cost of this program. Just ONE of the many principles, processes or templates we offer in this complete project management system will save your team 3+ hours...not just once, but again and again.
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Get PM for PR Today
Gain access to a proven system to seamlessly execute client projects again and again without experiencing burnout, overpromising results or putting your budgets in the red
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